About JoJo – Our Founder

The Flavor That Started It All

Joanna “JoJo” Davis

I am Joanna “JoJo” Davis, the creator of JoJo’s Seasoning and a woman whose life has always been rooted in faith, family, and flavor. My journey began in my kitchen with a simple love for cooking and a passion for making people feel good through food. What started as home cooked meals and personal recipes grew into a brand that has touched homes across the country.

Over the years I built JoJo’s Seasoning with my heart, my creativity, and my belief that food can bring people together in powerful ways. Every blend I created came with purpose and a story. My seasonings became known for real flavor and real love, and that will always be the foundation of my brand.

Today I am stepping into a new chapter of my life while my children help carry the business forward. They understand the vision, the values, and the purpose behind JoJo’s Seasoning, and I am proud to watch them continue the legacy we built as a family. I am still the voice and the heart of this brand. I am simply expanding, growing, and elevating into new opportunities that allow me to inspire even more people.

I am JoJo.

A wife.A mother. A creator. A woman of faith.

And a believer in the power of good food made with love.

My story is still unfolding, and I am excited for everything that comes next.

From JoJo’s hands to yours, the legacy continues, filled with faith, love, and flavor.