When I launched my seasoning two years ago, I had the honor of interviewing with Mathew Knowles, the father of Beyoncé. It was a moment that reminded me how far my gift could go. He tasted my food, believed in my flavor, and supported my vision at a time when my brand was just beginning to rise. That experience gave me confidence and confirmed that JoJo’s Seasoning was created for something greater. It was a blessing that helped push me forward and I will always be grateful for it.

This is the original sizzle reel filmed ten years ago when I was already working with celebrities and building my name in the industry. Before the products, before the brand grew, and before the reality show that is coming next year. This video shows the hustle behind the scenes. The private events, the celebrity kitchens, the long hours, and the passion that helped shape the JoJo brand. My new reality show will reveal the next chapter, but this is the footage that shows where it all began. The work, the faith, the flavor, and the journey that brought me to this moment. Thank you for taking this trip back with me. The story is just beginning.